Guides and reviews

By Toby · Independent advice for UK small businesses

Practical guides covering everything your website needs to stay compliant, secure, and visible in search. Every recommendation is based on hands-on testing and real UK regulatory requirements.

Tool comparisons

Side-by-side reviews of the tools we recommend in our free website audits.

Cookie consent

Best cookie consent tools for UK businesses (2026)

CookieYes vs Cookiebot and what the ICO actually requires under PECR.

Privacy & legal

Best privacy policy generators for UK businesses (2026)

ComplianceFix vs iubenda — one-off documents vs ongoing subscriptions.

Accessibility

Best website accessibility tools for UK businesses (2026)

accessiBe, ComplianceFix, and the overlay vs remediation debate.

Security

Best website security tools for UK businesses (2026)

Sucuri vs SiteLock — firewalls, scanning, and what GDPR Article 32 requires.

Compliance

UK website compliance checklist (2026)

Everything your website needs — cookies, privacy, accessibility, security, and SEO in one checklist.

SEO

Best SEO tools for small businesses in the UK (2026)

SE Ranking vs Semrush — value vs power for small business budgets.

Analytics

Best Google Analytics alternatives (2026)

Fathom Analytics vs GA4 — privacy-first analytics without the complexity.

AI search

AI search optimisation for UK businesses (2026)

How to get your business found in ChatGPT, Google AI Overviews, and Perplexity.

Head-to-head reviews

Detailed comparisons of specific tools with pricing breakdowns and setup guides.

CookieYes vs Cookiebot: which consent tool is right for you?

Feature-by-feature comparison including Google certification, pricing, and 3-year costs.

Semrush vs SE Ranking: which SEO tool is worth it?

The 5x price difference explained — and when the extra cost is justified.

Sucuri vs SiteLock: which security tool should you choose?

Active firewall vs scanning and trust seals — what matters more for your site.

Fathom Analytics vs Google Analytics 4: honest comparison

Privacy and simplicity vs depth and free — which trade-off works for you.

accessiBe review: does the accessibility overlay actually work?

What it does, what it doesn't, and when an overlay makes sense.

ComplianceFix review: what you get for £49

Full transparency on our own product — what's included and who it's for.

How does your website score?

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Regulatory guides

Plain-English explanations of the UK regulations that affect your website.

What is PECR? The UK cookie law explained

The Privacy and Electronic Communications Regulations in plain English — what they require and how they're enforced.

European Accessibility Act: what UK businesses need to know

The EAA came into force in June 2025 — here's what it means for your website.

GDPR Article 13: what your privacy policy must include

The 12 mandatory items every UK privacy policy needs under data protection law.

AI search readiness: preparing your website for AI engines

Practical steps to get your business found in ChatGPT, Perplexity, and Google AI Overviews.

Do I need a cookie banner on my website?

A simple flowchart approach — check what your site uses and whether consent is required.

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